Seriously, the_cora has a point about needing both. The problem is when we let companies push all the responsibility onto regular people. My compost bin doesn't mean much if a factory up the road is dumping waste straight into a river. Focusing only on small personal changes lets the big polluters off the hook. It makes you feel like you're doing something while nothing real gets fixed.

Short take: Crafted vs. crowded. Longer bit: Old ads had to sell an idea in one static image, which forced a kind of clever clarity you don't see as much. The endless scroll now is more about a fast mood or vibe that disappears in seconds. There's a discipline to the old stuff that's really useful to study, even if the references are dated. It's just a totally different game trying to stop a scroll versus holding a page.

Honestly might have tried to fix it with a glue stick and some hope. Guess being the "handy" friend means you get all the weird jobs, like taping a piñata back together or now, apparently, farrier work on a party pony.