Can we talk about pulling design inspo from old print ads compared to today's social media feeds?

Print ads had a lasting impact, but online feeds offer endless new ideas fast.

2 comments

2 Comments

Short take: Crafted vs. crowded. Longer bit: Old ads had to sell an idea in one static image, which forced a kind of clever clarity you don't see as much. The endless scroll now is more about a fast mood or vibe that disappears in seconds. There's a discipline to the old stuff that's really useful to study, even if the references are dated. It's just a totally different game trying to stop a scroll versus holding a page.

perry.margaret17h ago

Hey @wright.eva, do you think that old ad discipline could work in today's scroll culture? Or is the need for instant vibe just too strong?