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Can we talk about pulling design inspo from old print ads compared to today's social media feeds?
Print ads had a lasting impact, but online feeds offer endless new ideas fast.
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wright.eva7mo ago
Short take: Crafted vs. crowded.
Longer bit: Old ads had to sell an idea in one static image, which forced a kind of clever clarity you don't see as much. The endless scroll now is more about a fast mood or vibe that disappears in seconds. There's a discipline to the old stuff that's really useful to study, even if the references are dated. It's just a totally different game trying to stop a scroll versus holding a page.
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rivera.cole7mo ago
That 1959 VW "Think Small" ad had one job, sell a weird looking car with one image and a headline. @wright.eva is right about that forced clarity. Now you're fighting a thousand things that look just as slick flying past someone's thumb. The old discipline is studying how to make one point stick, but you have to do it in half a second before they swipe. It's like the difference between a perfect billboard and trying to paint that same message on a speeding car.
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perry.margaret7mo ago
Hey @wright.eva, do you think that old ad discipline could work in today's scroll culture? Or is the need for instant vibe just too strong?
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