I used to hand pitch brands, now I just send a 5 line Loom

Back in 2017 I was sending 2 page PDFs to every brand I wanted to work with. Took me an hour per pitch and I got maybe 1 reply out of 20. Last spring I switched to a quick Loom video, like 90 seconds, where I just talk about their product and show one idea. Response rate jumped to about 1 in 5. Took me so long to admit the PDFs were the problem, not the brands. Anyone else find shorter pitches work way better for them too?

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faithj1020d ago

Is a 90 second video really that much easier for them than skimming a page? Feels like the real change was just you sounding more natural, not the medium itself.