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The one critique that killed my stale open house routine in Denver
Back in 2017 I was doing the same open house setup for years, same signs, same snack table, same generic flyer. A retired broker from Denver stopped by and said 'you're showing the building, not the story, nobody cares about the square footage until they care about the tenant experience.' That one line made me rethink everything. Now I walk the property first, pick out the weird details like the old freight elevator or the skylight, and use those to start conversations. Has anyone else had a random stranger's comment completely reset their leasing approach?
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troy_gibson4325d ago
The retired broker telling you "nobody cares about the square footage until they care about the tenant experience" is wild to me. A random guy off the street dropping a line that changes how you run open houses for years? That is almost too perfect. I keep picturing the old freight elevator and skylight thing too, because those are the exact weird bits people actually remember and talk about. Meanwhile most of us are still standing there pointing at a closet like it matters. What gets me is how fast a throwaway comment from a stranger can undo years of habit, and you never see it coming.
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