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Pro tip: That chalkboard sign in the window at Powell's was written by a real person, not a marketing team
I used to walk right past the window displays at Powell's on Hawthorne and figure some corporate person made the signs. Then last month I stood there for 15 minutes reading a handwritten card about a book on mushroom foraging, complete with a coffee ring on the corner, and it hit me that an actual bookseller wrote that. The best displays I have seen in Portland never match the store's website, and that is the point, because a person who read the book picked it. It made me stop trusting displays that look too clean and polished. Does anyone else judge a shop by whether the staff picks look used or brand new?
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the_sage12d ago
That coffee ring detail got me. I had the same thing happen at a little shop on Alberta where the staff pick tag had a coffee stain and a note that just said "read this on the bus and missed my stop." Clean, perfect shelf talkers feel like ads to me now, but a beat up card with real handwriting makes me trust the pick every time. Does the store letting signs look messy actually make you buy more?
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