The $47 course I rolled my eyes at actually changed my ad targeting
I bought some cheap clicks course from a guy in Phoenix to prove it was all fluff, but his stat about 61% of buyers needing 5+ touchpoints finally explained why my single Facebook posts kept flopping, so now I'm testing a 6 email sequence, anyone else ignore basic metrics until someone spells them out plainly?
Did you ever get that weird feeling where you're tracking something and then you forget what you were even tracking in the first place... I had that happen with a package once, spent a whole week checking the status every few hours, then realized it was already delivered and sitting on my porch the whole time. But yeah, the touchpoints thing, I started jotting them down on a sticky note and then lost the sticky note somewhere in my car... probably still in there under a coffee cup or something. Let me know if you actually found a way to keep them all straight, because my system is basically just me guessing at this point.