Loading…
2
Overheard a client at a coffee shop say they'd never pay more than $50 for a logo
I mean, they were talking about how 'anyone with a computer can do it.' It made me realize I need to get way better at explaining the actual work behind my design process. How do you guys handle clients who don't see the value in skilled work?
3 comments
Log in to join the discussion
Log In3 Comments
leo6034mo ago
Honestly that used to happen to me all the time. Started making a simple one-page PDF that shows my steps, like the research, sketches, and revisions. When someone says it's just pushing buttons, I explain how a good logo needs to work everywhere from a website to a tiny app icon. It turns the talk from price into what they're actually buying.
4
cameron3182mo ago
Wait, do you think it's a BAD sign when I show clients my "process" and it's literally just a screenshot of me staring at a blank screen for three hours before drawing a stick figure on a napkin? No but seriously, your PDF idea is GENIUS because mine would just be a series of frantic Google searches like "how to make a circle in Illustrator" and a photo of me crying over font kerning. I actually tried explaining the tiny app icon thing to a client once by showing them my own logo at 16 pixels and it looked like a sad potato with a hat. They finally got it when I compared it to wearing a tuxedo that only looks good from ten feet away but falls apart up close.
0