The tiny broker office in Chicago that showed me what speed really means

I stopped by a tiny broker shop in the Loop last Tuesday just to ask about their commission structure. The guy at the desk pulled up a trade on his screen and executed it in under 15 seconds from start to finish. He had a custom hotkey setup with three monitors and a dedicated fiber line. I timed him on a second trade and it was even faster. Most brokers I have used take at least 45 seconds to route an order through their platforms. Do any of you guys run custom hotkey setups for faster execution?

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