Showerthought: Builders keep asking for denim insulation now

Lately, I've seen a lot more jobs where they want denim insulation instead of the usual stuff. It started with a project for a family who wanted their home to be super green. Since then, I've done four houses with it, and each owner said they heard it was better for the planet. Putting it in is not hard, but you have to watch out because it's heavier than fiberglass. One time, we had to add extra support in a wall to hold it up right. I think people like that it's made from old jeans, so it feels good to use. It's making me learn new ways to work with different materials.