Neon gradients seemed tacky until I designed a logo for a retro cafe

I always thought neon gradients were tacky and overused. Then, I got a project for a retro themed cafe that needed a vibrant logo. I checked out some 80s design inspo, like old arcade cabinets and VHS covers. The bold color mixes in those designs actually had a cool, energetic vibe. So, I tried a neon gradient from pink to blue for the cafe's sign. It turned out great and the client loved it. Now, I'm not so quick to dismiss bright color blends.

2 comments

2 Comments

wood.paige1d ago

My friend's designer hated them until a synthwave album cover.

evah861d ago

Ever have one of those designers who just doesn't get your vision until you shove the right picture in their face? Showing a clear visual example early on saves so much headache. I've found some creatives need that specific reference point to click, even if you've described it perfectly. Next time just lead with the album cover mood board and skip the arguing.