Swapped my weekly newsletter from Sunday to Tuesday and open rates jumped 20%

I've been running this little niche newsletter about vintage camera repair for about 8 months now. Hardly any subscribers, maybe 400 people. But every Sunday I'd send it out and get maybe 25% open rate on a good week. Last month I switched to Tuesday morning around 9am because I read somewhere that people actually read emails at work instead of relaxing on weekends. First Tuesday I sent it got 47% open. Three weeks in a row now it's staying above 40%. Has anyone else seen big swings just from changing send day or time?

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1 Comment

dylan26528d ago

Honestly I read somewhere that people check work emails way more on Tuesday mornings than Sundays, makes sense since nobody wants to think about work on their day off.