Loading…
14
My buddy who runs a lawn care channel said 'post shorter videos or you'll burn out' and 9 months later I owe him a steak dinner
Back in January my friend Dave, who has about 40k subs doing lawn care tips, told me my 22 minute videos were killing me and that I should try 6 to 8 minutes instead. I ignored him for 3 months because I thought longer meant more watch time, but my retention was sitting at 28% and I was spending 14 hours editing each one. In April I finally cut a mowing video down to 7 minutes and it did 3 times the views of anything I'd posted, and my editing time fell to about 4 hours. Since then I've posted 31 short ones and picked up 4,200 subs, which is more than I got in all of 2023. The weird part is I actually enjoy making them now instead of dreading the edit bay. Curious if anyone else got advice from a smaller creator that ended up mattering more than the big channel tips.
1 comments
Log in to join the discussion
Log In1 Comment
ryanh7720d ago
A guy I used to play pickup basketball with told me something similar about my woodworking videos years ago and I totally blew him off at the time. He only had like 2k subs but he kept saying my 45 minute build videos were too long and nobody was gonna sit through all the sanding and glue up parts. I finally tested it by cutting a desk build down to 12 minutes and it crushed everything else on my channel. Funny how the advice that actually lands sometimes comes from the guy with the smallest channel who's just watching as a normal viewer. Dave earned that steak and honestly you probably owe him a second one for saving your edit bay sanity. How long did it take you to notice the retention change, was it pretty instant or did it build up over a few videos?
8